As a business leader, you probably have that nagging feeling that you should be able to measure the impact of your company's marketing efforts. Thankfully, you can. Lead generation, conversion rates, and keyword rank can all be measured and achieved using inbound marketing.
This is the promise of inbound marketing and why a software company, like CQL, finds so much success in the data it drives through its inbound approach.
Plus, inbound leads cost 61% less than leads from traditional marketing.
What is Inbound Marketing?
Essentially, inbound marketing is a strategy of creating useful content that people will love, instead of pushing promotional ads at them (which they will probably ignore anyway).
No one wakes up in the morning and thinks, “Hey, I’d like to see an ad today.” So why would marketers wake up and think, “Hey, I’m going to make an ad today.” There’s a disconnect there that doesn’t add up to success.