More and more of our clients want to learn about mobile development and how it can help their business. So, last summer I joined the Mobile Monday of Grand Rapids (MoMoGR) organizing committee. Our Grand Rapids location is just one of many chapters that exist, globally. The MoMo organization brings together software developers and designers who practice their skills across many different development platforms.
CQL is very engaged in developing custom software solutions across various mobile platforms (e.g., Apple, Android, Windows Mobile, etc.). As devices continue to become smaller and provide greater computing power, our clients find that critical (and non-critical) software applications need to be delivered through these mobile devices.
This week, MoMoGR held their quarterly event at Grand Valley’s Loosemore Auditorium. This event was focused on Gamification, which according to our keynote speaker, Venu Vasudevan, means the use of game design techniques and mechanics to solve problems and engage audiences.
Venu is the Senior Director at Motorola Mobility and definitely had a lot of insight on where this mobile movement will take us. He started his presentation covering the past and informing us on why TV, which has had very few changes in the last 10 years, has only been a one-sided media experience.
Example: Visual of a couch potato sitting hours with only the occasional bathroom break, or beer break. Definitely a one sided exchange because the only entity that is engaging is the TV.
But what if you could engage your TV and were encouraged with Games? It would revolutionize the way we currently watch TV.
Venu gave his opinion on what works and what doesn’t, explaining that gaming only works when you take it a step further than badges and leader boards. When gaming truly works, a ‘rewards’ structure must consist of Intrinsic Motivation.
His Examples are:
Before the keynote, there were three short 4-5 minute talks from local people that have started to use games in either an application or a development practice. The most unique was a Grand Valley State University grad student presenting what he calls “Pocket PT," a suite of accessorized theuraputic iOS games being designed to help patients recover from traumatic brain injuries. The goal of this application was to use gaming as an incentive for repetitive exercises. It is fully customizable and the clinics receive valuable feedback.
It's amazing how such a simple concept can change the way we're engaging patients with traumatic injuries.
The event was great and I’m definitely looking forward to the next one (check out the MeetUp or our blog for updates). What I realized is that gaming, whether on a Mobile application or not, is going to have a huge impact on how CQL builds applications. In the future I see users more actively interacting with live televisions shows, advertisers, and much much more. Really the possibilities are endless.